Wednesday, April 02, 2014

‘SpiceJet move is suicidal’

New Delhi: Senior officials of competing airlines termed SpiceJet’s ?1 ticket offer pure “gimmickry” and “suicidal”, but conceded that they, too, will be forced to take some measures to woo customers.
It is not uncommon for most airlines to jump into the fray and offer discounts once an airline comes out with the sort of promotional fares which SpiceJet is offering.
Travel agents said that by late evening on Tuesday, IndiGo had dropped fares on certain key sectors, including Delhi-Mumbai, Delhi-Bangalore and Delhi-Lucknow. IndiGo operates 10 daily flights on the Delhi-Mumbai sector alone.
Pointing out that SpiceJet has yet again stimulated the air travel market by its latest announcement, Sharat Dhall , President, Yatra.com, said the move was an attempt to target leisure bookings with extremely attractive advance fares. “SpiceJet is looking to pick up a significant share of these forward bookings, which could also insulate it from the threat of higher competitive activity that is expected later in the year.”
01/04/14 The Hindu
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