SpiceJet aims to re-define and refresh the flying experience in India by its internal mantra of SOCCH: Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to advertising agencies was to capture this spirit in its newcampaigns.
Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, "The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point."
28/04/14 Business World
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Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, "The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point."
28/04/14 Business World
