Mumbai: : Indian carriers have in the past few months brought changes to their pricing strategy, giving customers more advance purchase opportunities and at the same time spiking prices on close in or spot tickets, setting the ground to give a tough fight to AirAsia which claims to be bringing the lowest fares into the market.
Low-fare carrier SpiceJetBSE 1.00 % has led the change. The airline has triggered about seven-eight industry-wide rounds of flash sales so far this year, compared with two or three a year earlier.
AirAsia last week got an air operator's permit, clearing the last regulatory step before starting its operations in India. Its India chief executive Mittu Chandilya has promised to offer fares that are 35 per cent cheaper than competition, increasing the prospects of a price war in a market where tough competition and high costs have already pushed most airlines into losses.
15/05/14 Anirban Chowdhury/Economic Times
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Low-fare carrier SpiceJetBSE 1.00 % has led the change. The airline has triggered about seven-eight industry-wide rounds of flash sales so far this year, compared with two or three a year earlier.
AirAsia last week got an air operator's permit, clearing the last regulatory step before starting its operations in India. Its India chief executive Mittu Chandilya has promised to offer fares that are 35 per cent cheaper than competition, increasing the prospects of a price war in a market where tough competition and high costs have already pushed most airlines into losses.
15/05/14 Anirban Chowdhury/Economic Times
