Mumbai: AirAsia India reworked a large part of its network plan, distribution strategy and even hiring in the months that led to getting the flying permit for India operations, the airline's chief executive said recently.
"I tell you the one benefit of going through the entire process through the year is the chance to revisit and re-evaluate certain networks, certain routes, certain plans, certain services that we may be offering or may not," Mittu Chandilya told ET in a recent interview. " "We have relooked at networks, we have relooked at hiring personnel and which areas we were putting them in, our turnaround times; everything," he added.
Some of the plans — such as setting up a second hub at Kochi — were dropped early. The decision to include Delhi as part of its network took much longer. AirAsia had initially decided to drop Delhi and Mumbai from its network but later decided it was important to its aimed pan-India presence. This in turn will lead to some more route rationalistion, said Chandilya.
20/05/14 Anirban Chowdhury/Economic Times
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"I tell you the one benefit of going through the entire process through the year is the chance to revisit and re-evaluate certain networks, certain routes, certain plans, certain services that we may be offering or may not," Mittu Chandilya told ET in a recent interview. " "We have relooked at networks, we have relooked at hiring personnel and which areas we were putting them in, our turnaround times; everything," he added.
Some of the plans — such as setting up a second hub at Kochi — were dropped early. The decision to include Delhi as part of its network took much longer. AirAsia had initially decided to drop Delhi and Mumbai from its network but later decided it was important to its aimed pan-India presence. This in turn will lead to some more route rationalistion, said Chandilya.
20/05/14 Anirban Chowdhury/Economic Times
