When the first AirAsia flight takes off at 3.10 pm this Thursday — an Airbus A320 from Bangalore to Goa — it will fly into what is tipped to be a fierce and intriguing battle. As upstart AirAsia tries to pry open the market, rival Indigo will protect every inch of its turf.
IndiGo is the biggest airline in India; AirAsia is one of the most successful low-cost carriers in the world. The former is the only airline to have cracked the code to profits in India's tough operating environment; the latter has made a global habit of taking on carriers twice its size on their home turfs.
Indigo consciously cultivates an understated brand identity that revolves around its ruthless efficiency and punctuality; AirAsia is flashy, makes outrageous offers to grab eyeballs and uses social media with the vivacity of a teenager. The contrasts between the men at the helm of the two companies is starker than the airlines they run.
10/06/14 Anirban Chowdhury/Economic Times
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IndiGo is the biggest airline in India; AirAsia is one of the most successful low-cost carriers in the world. The former is the only airline to have cracked the code to profits in India's tough operating environment; the latter has made a global habit of taking on carriers twice its size on their home turfs.
Indigo consciously cultivates an understated brand identity that revolves around its ruthless efficiency and punctuality; AirAsia is flashy, makes outrageous offers to grab eyeballs and uses social media with the vivacity of a teenager. The contrasts between the men at the helm of the two companies is starker than the airlines they run.
10/06/14 Anirban Chowdhury/Economic Times
