Tuesday, July 08, 2014

Catching the attention of airlines via Twitter

Chennai: Every other day, one finds various complaints with the hashtags, #Airline #Customer service #Fail #Shame, slapped on the official Twitter handles of various airlines.

From broken suitcases and misplaced baggage to rude staff and terrible food, a host of complaints find their way to Twitter as air passengers turn to social media to vent their anger, and also elicit responses from the officials concerned.

Late in May, 23-year-old Cherrila Bhutia tweeted about how her baggage was manhandled on a long-haul flight. Furious over her unanswered grievance, she posted on the airline’s Twitter account on Monday: ‘Thank you @flyspicejet for ruining my bag, showing your concern once, and then disappearing!!’

In a few hours, the airline responded, asking her for contact details. “In my case, I’m not even seeking compensation. All I need is a heartfelt apology. I’m glad they replied quickly on Twitter but their promise could go beyond that,” she says. But it is not always brickbats. Some passengers also liberally compliment the airlines.
08/07/14 The Hindu
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