New Delhi: National carrier Air India will have to work hard on improving customer satisfaction if it wishes to achieve voting rights in the Star Alliance, the world's largest network of airlines that it joined last month. "We have to achieve 75% of the customer satisfaction plan to be able to fetch voting rights in the Star Alliance," a senior Air India executive said on condition of anonymity.
"We are working on it and should be able to achieve it in a year's time." Air India does not fare well in terms of customer satisfaction ranking on key global airline rating systems. It is ranked No. 3 by airline reviewer Skytrax and below average in the IATA rankings. The airline had earlier formed a three-member committee to suggest ways on improving product strategy. Among other things, the committee has suggested improving the ambience and services in both wide-body and narrow-body aircraft.
Air India joined Star Alliance in July. The airline had to wait for seven years to meet all conditions prescribed by the alliance. The national carrier had started the process of joining the grouping in 2007, but the alliance suspended the process in 2011 on grounds that the airline would take more time to meet the minimum joining conditions due to the merger.
04/08/14 Mihir Mishra/Economic Times
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"We are working on it and should be able to achieve it in a year's time." Air India does not fare well in terms of customer satisfaction ranking on key global airline rating systems. It is ranked No. 3 by airline reviewer Skytrax and below average in the IATA rankings. The airline had earlier formed a three-member committee to suggest ways on improving product strategy. Among other things, the committee has suggested improving the ambience and services in both wide-body and narrow-body aircraft.
Air India joined Star Alliance in July. The airline had to wait for seven years to meet all conditions prescribed by the alliance. The national carrier had started the process of joining the grouping in 2007, but the alliance suspended the process in 2011 on grounds that the airline would take more time to meet the minimum joining conditions due to the merger.
04/08/14 Mihir Mishra/Economic Times
