Chennai: German airline Lufthansa is putting a lot more emotion in its TV commercial to create brand awareness in India. Its first television commercial ever to be telecast outside Germany, airing on TV sets here now, is to woo Indian customers by saying travel is not only about precision, safety and efficiency but also a lot about emotions.
The commercial, says Wolfgang Will, Director, South Asia, Lufthansa, reflects the “soul of Germany with the heart of India”. It has brought into play that emotional factor, which was not well represented so far, he explains, in an interview to BusinessLine. “There will more such commercials in future,” he adds .
“We fought for this commercial as India is one of the most important markets for us. We are known to be the brand for safety, efficiency and reliability. But travel is about emotions too and we are stressing this fact through the commercial. Our presence in the last 50 years here has given us an unparalleled understanding of our customers’ needs. The commercial will help customers see the brand’s Indian side and connect with the brand even more,” he said.
Launched on July 21, the commercial portrays a grandfather and grandson taking their first Lufthansa flight out of India and are surprised by its very ‘Indian’ service, be it the food or the crew.
18/08/14 TE Raja Simhan/Business Line
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The commercial, says Wolfgang Will, Director, South Asia, Lufthansa, reflects the “soul of Germany with the heart of India”. It has brought into play that emotional factor, which was not well represented so far, he explains, in an interview to BusinessLine. “There will more such commercials in future,” he adds .
“We fought for this commercial as India is one of the most important markets for us. We are known to be the brand for safety, efficiency and reliability. But travel is about emotions too and we are stressing this fact through the commercial. Our presence in the last 50 years here has given us an unparalleled understanding of our customers’ needs. The commercial will help customers see the brand’s Indian side and connect with the brand even more,” he said.
Launched on July 21, the commercial portrays a grandfather and grandson taking their first Lufthansa flight out of India and are surprised by its very ‘Indian’ service, be it the food or the crew.
18/08/14 TE Raja Simhan/Business Line
