India’s newest airline, a joint venture between India’s Tata Sons conglomerate and Singapore Airlines, will be a full-service luxury carrier named Vistara. The name is derived from the ancient Indian language of Sanskrit and means ‘vast expanse’, connecting with the airline’s domain of flying the limitless skies. Vistara is scheduled to take off in October 2014.
The Delhi-based Vistara unveiled is brand logo, an eight-pointed star, as well as its cabin crew’s uniforms. On its maiden flight, the airline will fly an Airbus 320 and expand its fleet to 20 Airbus aircraft by its fifth year, the airline said in an official statement.
The biggest surprise is Vistara’s positioning as a ‘luxury’ carrier, at a time when Indian airlines are cutting costs and offering no-frills flights. The airline aims to “transform the air traveler’s experience” with an obsession for quality in every aspect of customer engagement, and “will treat travelers as unique individuals and delight them with intuitive thoughtfulness,” the company said in its note.
At the other end of the spectrum, Tata’s joint venture with Malaysia’s low-cost
AirAsia called AirAsia India is disrupting the market with its cheap fares.
13/08/14 Saritha Rai/Forbes
To Read the News in full at Source, Click the Headline
The Delhi-based Vistara unveiled is brand logo, an eight-pointed star, as well as its cabin crew’s uniforms. On its maiden flight, the airline will fly an Airbus 320 and expand its fleet to 20 Airbus aircraft by its fifth year, the airline said in an official statement.
The biggest surprise is Vistara’s positioning as a ‘luxury’ carrier, at a time when Indian airlines are cutting costs and offering no-frills flights. The airline aims to “transform the air traveler’s experience” with an obsession for quality in every aspect of customer engagement, and “will treat travelers as unique individuals and delight them with intuitive thoughtfulness,” the company said in its note.
At the other end of the spectrum, Tata’s joint venture with Malaysia’s low-cost
AirAsia called AirAsia India is disrupting the market with its cheap fares.
13/08/14 Saritha Rai/Forbes
