Airline industry is facing stiff competition, it even led to existing players seeking to block newer ones.
For the past couple of months, the civil aviation sector in the country has been giving some pleasant news. There is a record order for aircraft, a new airline hit the skies, one more is waiting in the wings, more passengers are flying and some operators recorded positive vibes after several quarters.
But only months before, the annual reports of airlines recorded a cumulative loss of Rs 9,737.47 crore for 2013-14. Budget airlines IndiGo and GoAir managed to record profits though with diminished figures, compared to the previous fiscal, while the loss escalated for others. However, the aviation players were not disheartened and they looked at opportunities to turn the tide. Nobody was confident enough to say the time for gloom is over though the picture appeared a bit rosy.
The last few moths, however, saw bitter wars, smart moves anticipating rival’s strategy, and discount sales at unexpected times for unexpected reasons. Riding on over two dozen discount sales announced by all airlines, airlines managed to attract 491.47 lakh passengers this year until September, an increase of over 34 lakh from the corresponding period last year.
15/11/14 Shemin Joy/Deccan Herald
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For the past couple of months, the civil aviation sector in the country has been giving some pleasant news. There is a record order for aircraft, a new airline hit the skies, one more is waiting in the wings, more passengers are flying and some operators recorded positive vibes after several quarters.
But only months before, the annual reports of airlines recorded a cumulative loss of Rs 9,737.47 crore for 2013-14. Budget airlines IndiGo and GoAir managed to record profits though with diminished figures, compared to the previous fiscal, while the loss escalated for others. However, the aviation players were not disheartened and they looked at opportunities to turn the tide. Nobody was confident enough to say the time for gloom is over though the picture appeared a bit rosy.
The last few moths, however, saw bitter wars, smart moves anticipating rival’s strategy, and discount sales at unexpected times for unexpected reasons. Riding on over two dozen discount sales announced by all airlines, airlines managed to attract 491.47 lakh passengers this year until September, an increase of over 34 lakh from the corresponding period last year.
15/11/14 Shemin Joy/Deccan Herald
