Friday, November 07, 2014

Can turnaround specialist Cramer Ball revive Jet's fortunes?

Almost five months after Jet Airways brought on board turnaround specialist Cramer Ball as chief operating officer in May, the loss-making Indian airline major is far away from revival.

Despite certain tough decisions taken by the airline in the past few months, experts feel not much has changed within the airline and it continues to bleed.

According to analyst estimates, the airline is likely to report today a rise in losses in the July-September quarter sequentially owing to lean domestic season, while year on year, the losses could shrink to Rs 700 crore from Rs 891 crore in the year-ago period.

Profits from international routes are also expected to surge, said the analysts.

Sources with Jet said Ball is presently involved himself in controlling costs by getting into the details in the way the airline was previously run.

The new CEO aims to increase revenue from international to 63% by the end of this fiscal from 45% currently. For domestic operations, the airline plans to make use of smaller turboprops to connect smaller cities.
07/11/14 Daily News & Analysis
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