Mumbai: Jet Airways will roll out a single full-service product from next Monday and stop its no-frills ‘Konnect’ offering. The move is aimed at boosting occupancy and increasing yields.
The airline had launched the Konnect service in 2009 to complement its full-service offering and Konnect now constitutes 60 per cent of its domestic inventory.
The airline is also planning a ‘Guest First’ programme to enhance passenger experience on-ground as well as on-board and is training its ground staff and cabin crew on the new service procedures. Changes are also being made to inflight menu and cabins are being spruced.
Jet hopes a single uniform service will help attract corporate travellers and arrest a slide in market share and load factor. It reported a market share of 20.5 per cent in October, compared with 25.2 per cent in January.
The airline did not respond to an email questionnaire on the topic.
28/11/14 Aneesh Phadnis/Business Standard
To Read the News in full at Source, Click the Headline
The airline had launched the Konnect service in 2009 to complement its full-service offering and Konnect now constitutes 60 per cent of its domestic inventory.
The airline is also planning a ‘Guest First’ programme to enhance passenger experience on-ground as well as on-board and is training its ground staff and cabin crew on the new service procedures. Changes are also being made to inflight menu and cabins are being spruced.
Jet hopes a single uniform service will help attract corporate travellers and arrest a slide in market share and load factor. It reported a market share of 20.5 per cent in October, compared with 25.2 per cent in January.
The airline did not respond to an email questionnaire on the topic.
28/11/14 Aneesh Phadnis/Business Standard
