After a turbulent 2014, flyers can look forward to a smoother ride in the New Year. First off the runway will be Vistara, the new domestic airline launched as a joint venture between Tata Sons and Singapore Airlines. It starts operations on January 9 and promises to bring back the joy of flying.
The new airline will provide a “new end-to-end customer experience,” Phee Teik Yeoh, the Chief Executive Officer of the airline, told Business Line. Vistara will be the first in the country to offer a premium economy class cabin.
It has decided that the best way to a customer’s heart, and the wallet, is through his stomach. Vistara’s business and premium class passengers can choose between two non-vegetarian dishes and one vegetarian dish. “In the in-flight dining experience, we are going to have an eclectic mix of Indian and global cuisines driven by international culinary trends,” says Yeoh.
While there seems to be no dearth of competition in the Indian aviation sector, Vistara will surely add another layer as players vie for market share; especially with the Naresh Goyal-led Jet Airways re-aligning as a full-service carrier.
Data from the Directorate General of Civil Aviation shows that between January-November, IndiGo flew 1.91 crore passengers, followed by Air India (1.12 crore), SpiceJet (1.10 crore) and Jet Airways (1.05 crore).
Passengers may reap the benefit with pundits predicting fares in the industry to be “competitive” after the launch of the new airline.
In 2004, Ajay Singh had raised funds and restarted ModiLuft as SpiceJet. More than a decade later, he might be back as the saviour of the troubled airline. SpiceJet needs up to ?2,000 crore to bounce back.
If Singh does put in the money, it would mean a change in the airline’s profile also.
31/12/14 Ashwini Phadnis/Business Line
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The new airline will provide a “new end-to-end customer experience,” Phee Teik Yeoh, the Chief Executive Officer of the airline, told Business Line. Vistara will be the first in the country to offer a premium economy class cabin.
It has decided that the best way to a customer’s heart, and the wallet, is through his stomach. Vistara’s business and premium class passengers can choose between two non-vegetarian dishes and one vegetarian dish. “In the in-flight dining experience, we are going to have an eclectic mix of Indian and global cuisines driven by international culinary trends,” says Yeoh.
While there seems to be no dearth of competition in the Indian aviation sector, Vistara will surely add another layer as players vie for market share; especially with the Naresh Goyal-led Jet Airways re-aligning as a full-service carrier.
Data from the Directorate General of Civil Aviation shows that between January-November, IndiGo flew 1.91 crore passengers, followed by Air India (1.12 crore), SpiceJet (1.10 crore) and Jet Airways (1.05 crore).
Passengers may reap the benefit with pundits predicting fares in the industry to be “competitive” after the launch of the new airline.
In 2004, Ajay Singh had raised funds and restarted ModiLuft as SpiceJet. More than a decade later, he might be back as the saviour of the troubled airline. SpiceJet needs up to ?2,000 crore to bounce back.
If Singh does put in the money, it would mean a change in the airline’s profile also.
31/12/14 Ashwini Phadnis/Business Line
