Tuesday, December 23, 2014

Vistara hits upon novel seating arrangement to take on competition

Bengaluru: When the country’s newest airline takes off in January, it will most likely trigger another fare war. But the soon-to-be-airborne Vistara appears to have a headstart with some clever seat configurations and pricing.

The fares for Vistara, a joint venture between Tata Sons and Singapore Airlines, have been worked out in such a way that it will allow the airline to compete both with low-cost as well as full-service carriers.

The airline offers up to seven different categories of seats, starting from economy super saver to business flexi — each with its own set of advantages. For instance, while the flexi option allows passengers to change the date of travel for up to a year, the plain vanilla economy class offers fares that are either lower than or similar to low-cost airlines.

The Indian skies are currently dominated by low-cost carriers, but Jet Airways recently went full-service. The other full service carrier, Air India, has a low-cost subsidiary, Air India Express. Vistara has three broad classes on the A320-200 aircraft: business with 16 seats, premium economy with 36 seats, and economy with 96 seats. It is the only domestic airline offering the premium economy class.
23/12/14 K Giriprakash/Business Line
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