New Delhi: Vistara, which is hitting the skies on January 9, has many innovative marketing techniques to attract passengers and keep rivals on their toes.
The airline has an innovative pricing strategy where it tries to maximise its revenue while giving customers more options on their flying experience.
It is offering a new cabin class, premium economy, in addition to business class and economy class. Vistara’s 148 seater A320-200 planes will have 16 business class seats, 36 premium economy class and 96 economy class. Usually, full service carriers in India have two classes.
With the introduction of premium economy class, industry watchers say, Vistara is trying to tap frequent flying mid-level professionals who are not entitled to business class travel as per their company rules.
By paying extra than the economy class, the premium economy fliers can “enjoy extra space and ample legroom along with longer armrests, winged leather headrests and individual coat hooks”. Business class passengers will have heigh adjustable headrests along with personal storage space.
27/12/14 Deccan Herald
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The airline has an innovative pricing strategy where it tries to maximise its revenue while giving customers more options on their flying experience.
It is offering a new cabin class, premium economy, in addition to business class and economy class. Vistara’s 148 seater A320-200 planes will have 16 business class seats, 36 premium economy class and 96 economy class. Usually, full service carriers in India have two classes.
With the introduction of premium economy class, industry watchers say, Vistara is trying to tap frequent flying mid-level professionals who are not entitled to business class travel as per their company rules.
By paying extra than the economy class, the premium economy fliers can “enjoy extra space and ample legroom along with longer armrests, winged leather headrests and individual coat hooks”. Business class passengers will have heigh adjustable headrests along with personal storage space.
27/12/14 Deccan Herald
