New Delhi: One more snip – this time 12.5% - in the aviation turbine fuel (ATF) price has come the airlines' way but, as in the past, they have decided against cutting the fares.
And instead of criticising this move, most industry experts and analysts are applauding it.
Amber Dubey, partner and India head of aerospace and defence at global consultancy KPMG, said he hopes the airlines would use this opportunity to fly into profit instead of going "for a suicidal fight for market share".
"One hopes that airlines use the low ATF prices to make some profits in the January-March quarter (rather) than going in for a suicidal fight for market share. Deep discounts should be limited to just the non-peak hour flights with high unsold inventories," he said.
02/01/15 Praveena Sharma/Daily News & Analysis
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And instead of criticising this move, most industry experts and analysts are applauding it.
Amber Dubey, partner and India head of aerospace and defence at global consultancy KPMG, said he hopes the airlines would use this opportunity to fly into profit instead of going "for a suicidal fight for market share".
"One hopes that airlines use the low ATF prices to make some profits in the January-March quarter (rather) than going in for a suicidal fight for market share. Deep discounts should be limited to just the non-peak hour flights with high unsold inventories," he said.
02/01/15 Praveena Sharma/Daily News & Analysis
