Wednesday, February 25, 2015

Airlines have invested significantly in mobile services over past four years: SITA

The ‘connected passenger’ has become a reality, with 97 per cent of airline passengers carrying at least one personal electronic device. But global usage rates indicate passengers have been slow to adopt new airline and airport mobile services when travelling. Deeper analysis however, shows that some industry players are bucking the trend and achieving high levels of usage. This is according to ‘The Future is Personal’, the latest industry report from SITA, IT provider to the air transport industry.
SITA’s industry insights are based on in-depth research directly with more than 6,000 passengers; carried out at 106 airports across the world which handled 2.35 billion passengers last year and with airlines that together carried more than half the world’s passenger traffic. The research shows airlines have made significant investments in mobile services over the past four years as smartphone adoption surged and the majority now enable passengers to buy tickets, check-in and access flight information via smartphone apps. Meanwhile half of the worlds’ airports also provide flight information via apps.
Still global rollout and adoption is proving to be slower and more complex than was anticipated. Half of passengers are keen to use their mobiles to find their way around the airport, access lounges or the aircraft, provide identification at checkpoints, or make payments. The reality is though, that despite these and other services, including mobile check-in and boarding passes provided by airlines, 24 per cent of passengers have not yet used travel apps at all on their journey.
24/02/15 Financial Express
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