Thursday, February 12, 2015

SpiceJet: Are discounts to gain back flyers' trust working?

The beleaguered airline Spicejet Ltd has been trying to come  back to its feet after a share sale to its erstwhile owner Ajay Singh from the Marans.

In a quick turn of events, the airline, by December 31, 2014  had canceled over 1800 flights and its future looked liked going towards the Kingfisher airline way.

The airline was in such a financial crisis that the Director General of Civil Aviation (DGCA) had to put a hold on the airline selling flight tickets in advance.

However, with Ajay Singh coming back in the cockpit and Marans exiting airline, the future of the airline has been looking up.

The DGCA revoked the halt on advance bookings and SpiceJet has offered four sales so far to sell as many tickets as possible.

The airline has been trying to gain back the confidence of its customers by offering discounted fares.

    The airline, in January, offered a 3-day flash sale for 5 lakh tickets priced at Rs 1499 per ticket. The offer expired on February 1 and the airline quickly followed it up by another offer of Rs 1599 per ticket for flights between February 15 and April 15, 2015.

Around this time, the airline started to payout the arrears it owed to companies like the Airport Authority of India (AAI) who had put it on cash-and-carry basis as the airline  had failed to clear its dues.
12/02/15 Shubhashish/Daily News & Analysis
To Read the News in full at Source, Click the Headline