With frequent delays and cancellations of flights denting its reputation, national carrier Air India has planned to engage an image make-over firm to regain the customers' confidence.
The airline recently floated tenders, inviting technical and commercial bids from interested PR firms. March 30 is the last date for submission of the bids.
"Air India has been under a lots of media exposure in the recent times due to various reasons. It is common amongst the service industry to appoint PR agencies to project the right image to the users of services," an Air India official said.
"The appointment of such an agency is aimed at enhancing public and media perception of Air India as well as manage more effectively our public relation and corporate communications," said the official.
Last year also, the airline had undertaken a similar exercise but it failed to rope in any agency, forcing it to initiate the process again.
Airlines world over have strong PR agencies to project the right image to the travellers and support the company in corporate communications, he said.
"The national carrier has strong brand equity and has been rated better than its competitors in the Indian market by a leading agency recently. Several important features which have an impact on public perception of the airline has to be highlighted in the proper perspective. More often than not these aspects are not highlighted resulting in wrong public perception," the official added.
07/05/15 Business World
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The airline recently floated tenders, inviting technical and commercial bids from interested PR firms. March 30 is the last date for submission of the bids.
"Air India has been under a lots of media exposure in the recent times due to various reasons. It is common amongst the service industry to appoint PR agencies to project the right image to the users of services," an Air India official said.
"The appointment of such an agency is aimed at enhancing public and media perception of Air India as well as manage more effectively our public relation and corporate communications," said the official.
Last year also, the airline had undertaken a similar exercise but it failed to rope in any agency, forcing it to initiate the process again.
Airlines world over have strong PR agencies to project the right image to the travellers and support the company in corporate communications, he said.
"The national carrier has strong brand equity and has been rated better than its competitors in the Indian market by a leading agency recently. Several important features which have an impact on public perception of the airline has to be highlighted in the proper perspective. More often than not these aspects are not highlighted resulting in wrong public perception," the official added.
07/05/15 Business World
