New Delhi: When the fast-growing Malaysian carrier AirAsia wanted to expand, India looked like the ideal frontier.
The country had hundreds of millions of potential first-time fliers, many in second- and third-tier cities that have just a few flights a day. With one-way airfares as low as $20, AirAsia aimed to capture huge chunks of tourism and holiday traffic from India's iconic but achingly slow trains.
Then, AirAsia discovered the difficulties of doing business in India.
23/06/15 Max Bearak,The New York Times/NDTV
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The country had hundreds of millions of potential first-time fliers, many in second- and third-tier cities that have just a few flights a day. With one-way airfares as low as $20, AirAsia aimed to capture huge chunks of tourism and holiday traffic from India's iconic but achingly slow trains.
Then, AirAsia discovered the difficulties of doing business in India.
23/06/15 Max Bearak,The New York Times/NDTV
