Mumbai: When sport superstars Lionel Messi and Kobe Bryant team up to endorse a brand, it is bound to attract a lot of eyeballs. And it did, making Turkish Airlines somewhat of a Youtube star with the ad featuring the duo getting 140 million views. But what has been an even greater achievement for the brand is the 87 per cent increase in its passengers, globally, between 2010 and 2014. The airline flew 387,000 passengers to and from India in 2014, a little more than 10 years after it entered the market.
Turkish Airlines flies to 110 countries, the most by any airline. The airline came to India in 2003 and now serves Mumbai and Delhi with daily flights to Istanbul. In India growth is restricted because of its limited traffic rights--unlike the Gulf airlines which fly to many more points in India, Turkish's operations are confined to two cities. To get around this, the airline is positioning Istanbul as a gateway into Europe for Asian fliers, branding Turkey as a destination for history enthusiasts and leisure travelers and building its image as a youthful airline. "The Indian sub-continent is of utmost importance to us and the market here is growing at a staggering rate. We have started off the year on a good note with growth in sales and we expect the momentum to continue through the holiday season," said the airline's spokesperson in an e-mailed response.
16/06/15 Aneesh Phadnis/Business Standard
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Turkish Airlines flies to 110 countries, the most by any airline. The airline came to India in 2003 and now serves Mumbai and Delhi with daily flights to Istanbul. In India growth is restricted because of its limited traffic rights--unlike the Gulf airlines which fly to many more points in India, Turkish's operations are confined to two cities. To get around this, the airline is positioning Istanbul as a gateway into Europe for Asian fliers, branding Turkey as a destination for history enthusiasts and leisure travelers and building its image as a youthful airline. "The Indian sub-continent is of utmost importance to us and the market here is growing at a staggering rate. We have started off the year on a good note with growth in sales and we expect the momentum to continue through the holiday season," said the airline's spokesperson in an e-mailed response.
16/06/15 Aneesh Phadnis/Business Standard
