Wednesday, August 05, 2015

MH370 ‘social media hype’ hurts demand for Malaysia Airlines

Sydney: Media coverage of the search for the missing Flight MH370 is hurting ticket sales at Malaysia Airlines, said chief executive officer Christoph Mueller yesterday.

“Particularly pronounced” coverage of the search for MH370, which is thought to have crashed in the Indian Ocean off Australia’s western coast in March last year, “correlates unfortunately but very positively with our demand figures” in Australia, Mr Mueller told a conference in Sydney yesterday. “It is fuelled in most cases by social media hype.”

Later today, investigators in France will begin testing a wing part from a Boeing 777 — the same type as the missing plane — that was found on Reunion Island, a French territory east of Africa. If the part, known as a flaperon, is confirmed to be from Flight MH370, it will be the first physical remnant recovered from the aircraft. The Paris prosecutor’s office said a suitcase discovered near the part would also be studied.
05/08/15 Today
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