Flash sales in the aviation business are not uncommon. While the low-cost carriers frequently roll out discounted fares, full-service carriers are rather conservative who resort to them for boosting sales during lean months. In India, almost all major airlines woo passengers with discount fares. IndiGo, Jet Airways and Air India have fewer flash sales whereas in SpiceJet and AirAsia India they are more frequent.
SpiceJet, which was acquired by Ajay Singh early this year, has been consistently coming out with discounted fares in order to increase its occupancy. For instance, it has recently announced 3-day flash sales giving 10 per cent (if booking is done online or through call centre) and 15 per cent (booking through mobile app) discounts. The deal is available on 20 routes, including Bengaluru-Delhi, Ahmedabad-Mumbai and Mumbai-Kochi.
Since May, the Gurgaon-based airline has rolled out six flash sales. During the same period, its passenger load factors (PLF), an industry metric for measuring seats occupied as a percentage of total available seats, has skyrocketed to reach the highest in the industry.
17/09/15 Manu Kaushik/Business Today
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SpiceJet, which was acquired by Ajay Singh early this year, has been consistently coming out with discounted fares in order to increase its occupancy. For instance, it has recently announced 3-day flash sales giving 10 per cent (if booking is done online or through call centre) and 15 per cent (booking through mobile app) discounts. The deal is available on 20 routes, including Bengaluru-Delhi, Ahmedabad-Mumbai and Mumbai-Kochi.
Since May, the Gurgaon-based airline has rolled out six flash sales. During the same period, its passenger load factors (PLF), an industry metric for measuring seats occupied as a percentage of total available seats, has skyrocketed to reach the highest in the industry.
17/09/15 Manu Kaushik/Business Today
