Friday, October 30, 2015

Airlines eye brand uplift and win hearts through inflight babycare

Pritha Sharma was left embarrassed when her three-year-old daughter created a ruckus on their flight to Dubai. Books, music, movies, wine followed by a series of catnaps can be your way of spending time on long-distance air travel, but not for your little ones. When it's not easy to keep them occupied at home, doing the same on long-haul flights seems almost impossible. Thousands of parents like Pritha face similar plight.

Come holiday season and perturbed parents will start bombarding front-desk airline executives with queries anticipating inflight ordeals. So, what kind of efforts do these airlines take to make kids' travel a hassle-free one? In reality, there are plenty. Airlines across the globe are going innovative to make travel easier for the kids. From priority boarding, complimentary strollers to inflight entertainment, TV shows and a range of exciting games, the aviation majors are playing santa to little passengers. And it shows that a child's comfort is not just the priority for parents while picking a flier, it is equally important for the airlines.
On Emirates, little flyers can dig into a rucksack filled with goodies themed around surfing, skating and snowboarding. They can also make friends with their cuddly 'Fly With Me Monsters'. At Singapore Airlines, all children receive a special activity kit which includes soft toys, games or colouring books. Cathay Pacific, too, provides activity kits that include puzzles and colours to keep them entertained. The airline's team even celebrated Childrens' Day with young passengers by conducting games and giving away attractive prizes at the boarding gate. During festivals, Air India gives mementoes to their little passengers. The state-run carrier also provides crayons and drawing books to kids.
30/10/15 Sovon Manna/Times of India
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