Mumbai: Nine months after its launch, Vistara seems to have returned to the drawing board. The airline, a joint venture between Tata Sons and Singapore Airlines, is tweaking its strategy to script a success story.
Vistara's first flight took to the skies on January 9 on the Delhi-Mumbai route, the busiest in India. But several months later, it continues to lag behind its rivals in terms of passenger load. Currently, Vistara has an average passenger load factor of 60 per cent as compared to the average of 82 per cent in other airlines. The airline is clearly not drawing the crowds the way it had anticipated.
When it launched service, Vistara distinguished itself by offering significantly higher fares than the competition, but now it has been forced to match up its economy class fares with those of the no-frills carriers.
20/10/15 Aneesh Phadnis/Business Standard
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Vistara's first flight took to the skies on January 9 on the Delhi-Mumbai route, the busiest in India. But several months later, it continues to lag behind its rivals in terms of passenger load. Currently, Vistara has an average passenger load factor of 60 per cent as compared to the average of 82 per cent in other airlines. The airline is clearly not drawing the crowds the way it had anticipated.
When it launched service, Vistara distinguished itself by offering significantly higher fares than the competition, but now it has been forced to match up its economy class fares with those of the no-frills carriers.
20/10/15 Aneesh Phadnis/Business Standard
