MUMBAI: American apparel maker Aeropostale plans to use drones for advertising before launching its maiden store in India, the first company to do so in the country. The New York headquartered brand, popularly called Aero, will use three drones to circle Select CityWalk mall in Delhi on Friday evening when it holds a music festival a day ahead of the opening of the store, executives said.
"The brand promotion will be the first of its kind in India. The aim is to attract youngsters through such novel marketing campaigns, supported by musical shows during the brand launch," said J Suresh, managing director of Arvind Lifestyle Brands, which has the licence to handle the brand in India. Aero has been activating flash mobs targeted at youth in Delhi colleges, said Suresh.
06/11/15 Sagar Malviya/The Economic Times
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"The brand promotion will be the first of its kind in India. The aim is to attract youngsters through such novel marketing campaigns, supported by musical shows during the brand launch," said J Suresh, managing director of Arvind Lifestyle Brands, which has the licence to handle the brand in India. Aero has been activating flash mobs targeted at youth in Delhi colleges, said Suresh.
06/11/15 Sagar Malviya/The Economic Times
