Pranaam is a first-of-its-kind airport service in India that was launched with the inauguration of T2, Chhatrapati Shivaji International Airport (CSIA) last year. In the last one and half years it has witnessed a business growth of 15-20 per cent month on month, with a high frequency of repeat clientele, almost 62 per cent. Almost 85 per cent of those availing the services are international travellers, majorly from the US, UK and Singapore. “We have tried to redefine hospitality and bring it into the airport. The concierge that you have in hotels and the hospitality sector, we are bringing that service inside T2. Pranaam is for enhancing and elevating customer experience,” said Rekha Nair, head airport services, GVK. Passengers are taken care of from arrival, departure to transiting through Mumbai, including check-in, assistance through security and lounge access.
Pointing out that Pranaam is a niche product, not catering to the masses, Nair stated, “There is a set of clientele who need this service, and of course the VVIP clientele who want exclusivity and need to be taken care of while travelling. We also bundle up services – for instance limo service drop to the hotel, a bouquet or a cake on arrival, etc. We work as an extended arm of the hotel. While they get true Indian hospitality when they reach the hotel, we provide them the same the moment they get off the aircraft.”
10/11/15 sudipta Dev/Express Travel World
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Pointing out that Pranaam is a niche product, not catering to the masses, Nair stated, “There is a set of clientele who need this service, and of course the VVIP clientele who want exclusivity and need to be taken care of while travelling. We also bundle up services – for instance limo service drop to the hotel, a bouquet or a cake on arrival, etc. We work as an extended arm of the hotel. While they get true Indian hospitality when they reach the hotel, we provide them the same the moment they get off the aircraft.”
10/11/15 sudipta Dev/Express Travel World
