MUMBAI: The practice of asking a travel agent to book an airline ticket is flying out of the window. A significant number of Indians now book their tickets directly with the airline, indicating a push towards the trend that prevails in the West, said a survey carried out by an online travel portal.
"Air ticket booking in India is increasingly becoming a supplier-direct market, as is the case in more developed travel markets. Sixty-eight per cent of Indians interviewed said that they book directly with the airline, perhaps knowing that this is where they will get the best deal/price," said the survey. But these flyers do their research before buying tickets as 74% said it was 'very important' to use a flight search price comparison site. "A good 64% visit 3 to more than 5 sites while shopping for flights. Only 6% are brand loyal to one website, while another 35% shop at 1 to 2 sites," said the survey.
The survey, carried out by TripAdvisor among 1,700 respondents across various age groups, looked at air ticket booking practices of Indians.
28/12/15 The Economic Times
To Read the News in full at Source, Click the Headline
"Air ticket booking in India is increasingly becoming a supplier-direct market, as is the case in more developed travel markets. Sixty-eight per cent of Indians interviewed said that they book directly with the airline, perhaps knowing that this is where they will get the best deal/price," said the survey. But these flyers do their research before buying tickets as 74% said it was 'very important' to use a flight search price comparison site. "A good 64% visit 3 to more than 5 sites while shopping for flights. Only 6% are brand loyal to one website, while another 35% shop at 1 to 2 sites," said the survey.
The survey, carried out by TripAdvisor among 1,700 respondents across various age groups, looked at air ticket booking practices of Indians.
28/12/15 The Economic Times
