Delhi: Leading Bengaluru based jewellery brand, Abaran, is running a 12-month-lomg outdoor campaign in the domestic arrivals baggage claim area at the Kempegowda International Airport (KIA) in Bengaluru. Showcasing one of its exquisite collections in the creative, the brand aims to establish a unique brand identity among its target audience.
Pratap Kamath, Managing Director, Abaran, said, “The idea was to create a stir among the airport audience which is a mix of business as well young travellers matching exactly with our brand TG.”
Adding a distinctive dimension to the display, JCDecaux, the advertising concessionaire of KIA, has also the utilised letter ‘a’ from Abaran’s logo to create a strong visual indicator in the form of a 10×27 ft wall wrap. The brand creative is being displayed on a lightbox installed on the wall.
02/02/16 Best Media Info
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Pratap Kamath, Managing Director, Abaran, said, “The idea was to create a stir among the airport audience which is a mix of business as well young travellers matching exactly with our brand TG.”
Adding a distinctive dimension to the display, JCDecaux, the advertising concessionaire of KIA, has also the utilised letter ‘a’ from Abaran’s logo to create a strong visual indicator in the form of a 10×27 ft wall wrap. The brand creative is being displayed on a lightbox installed on the wall.
02/02/16 Best Media Info
