Wednesday, February 10, 2016

Jet aims to dominate domestic skies

Mumbai: The fight for India's skies is set to heat up with Jet Airways, the erstwhile market leader, aggressively scouting for growth, said its chief executive officer (CEO) Cramer Ball.

"We are focused on increasing frequency and connectivity on domestic routes," said Ball, adding: "Sixty-five of our aircraft fly on 500 domestic flights to 51 destinations."

He also said Jet had increased frequency and connectivity of its flights in the past 12 months. "Domestic is very much our focus. We are taking advantage of opportunities and making sure we are flying profitably."

The airline has, for long, concentrated on its international operations, with many even accusing it of becoming a feeder to Etihad. With oil prices in a free fall and domestic traffic growing in double digits, the airline is looking at regaining some of its lost market share.

An aggressive competitor has been highlighted as the biggest risk for rival IndiGo, which saw a spectacular listing late last year. Citi wrote in a note last month: "The addition of new foreign-backed rivals could force IndiGo to up their game or face challenges to their leading market share."
10/02/16 Aneesh Phadnis & Malini Bhupta/Business Standard
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