Wednesday, March 23, 2016

Expansion, pricing review help Vistara woo flyers

Mumbai: Vistara, which struggled to fill its flights last year, is now "on the right track" with more passengers, reconfigured planes, aggressive pricing and new marketing campaigns, a top executive said.

"We are filling more than 80% of our economy class seats...judging from the consumer feedback, we are definitely on the right track," Vistara CEO Phee Teik Yeoh told ET in a recent interview.
The airline, a joint venture between Singapore Airlines and Tata Sons, last month slashed its front end of the cabin, halving its business class seats to eight, reducing premium economy seats by a third to 24, and increasing economy class seats by 30% to 126 seats.
Starting April, Vistara will increase its weekly flights by 90% to 334, from 176 in the summer schedule last year. Yeoh said the capacity increase is "a fine balance between increasing penetration in existing markets and adding new ones".
"The addition of Jammu, Srinagar and Kochi to our route network, coupled with the introduction of convenient same-day return flights on the Delhi-Bengaluru route in both directions and several new via and connecting flight options, represent the first phase of our growth plan this summer," he said.
23/03/16 Anirban Chowdhury/Economic Times
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