Mumbai: United Breweries, a likely candidate to buy the Kingfisher airline brand, says it is not interested in owning the carrier's label.
"United Breweries owns the Kingfisher beer and water brands, and the airline brand holds no relevance to us," said the company's managing director Shekhar Ramamurthy. The local brewer's Dutch promoter Heineken too has said that it is not interested in buying the Kingfisher airline brand.
Lenders to Kingfisher Airlines, grounded since October 2012, are looking to recover dues worth Rs 9,000 crore through sale of its assets, including the carrier's brand.
Companies prefer to own the rights to the flagship brand across categories even if they don't have a presence in certain business segments. This is done to protect the trademark from being used by other players. Among Indian conglomerates, parent brands such as Tata, Godrej and Larsen & Toubro are registered in a host of business areas.
The Kingfisher airline brand is worth much less today compared to its peak time valuation of Rs 4,100 crore as estimated by Grant Thornton, said brand consultants.
23/03/16 Reeba Zachariah/Times of India
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"United Breweries owns the Kingfisher beer and water brands, and the airline brand holds no relevance to us," said the company's managing director Shekhar Ramamurthy. The local brewer's Dutch promoter Heineken too has said that it is not interested in buying the Kingfisher airline brand.
Lenders to Kingfisher Airlines, grounded since October 2012, are looking to recover dues worth Rs 9,000 crore through sale of its assets, including the carrier's brand.
Companies prefer to own the rights to the flagship brand across categories even if they don't have a presence in certain business segments. This is done to protect the trademark from being used by other players. Among Indian conglomerates, parent brands such as Tata, Godrej and Larsen & Toubro are registered in a host of business areas.
The Kingfisher airline brand is worth much less today compared to its peak time valuation of Rs 4,100 crore as estimated by Grant Thornton, said brand consultants.
23/03/16 Reeba Zachariah/Times of India
