Vistara has tied up with Kareena Kapoor and Arjun Kapoor starrer movie Ki & Ka. As a part of the association, snippets of Vistara’s on-ground and on-board experience have been integrated in the movie. To kick start the promotions, Vistara has launched a joint ad film featuring Kareena Kapoor and Arjun Kapoor where they share their experience of flying Vistara’s business class and invite the masses to book their next flight before March 26, 2016 on the airline to win a chance to meet them. The airline will be conducting social media contests on all its channels where the winners of the contest will get an opportunity to meet the star cast of Ki & Ka and autographed merchandise.
Vistara’s promotional campaign around the movie will reach out to Bollywood buffs as well as business and leisure travellers through ATL, BTL and digital activations which include special baggage tags for Vistara customers, meet and greet with the movie stars, bloggers outreach programme, exclusive movie screening in Delhi and Mumbai for Vistara’s frequent flyers, partners and employees.
18/03/16 Financial Express
To Read the News in full at Source, Click the Headline
Vistara’s promotional campaign around the movie will reach out to Bollywood buffs as well as business and leisure travellers through ATL, BTL and digital activations which include special baggage tags for Vistara customers, meet and greet with the movie stars, bloggers outreach programme, exclusive movie screening in Delhi and Mumbai for Vistara’s frequent flyers, partners and employees.
18/03/16 Financial Express
