When AirAsia’s Tony Fernandes announced his plans to enter the Indian aviation space, industry experts expected the venture to shake up the country’s airline industry. After all, Fernandes had not only built a super-efficient low-cost airline in his home market Malaysia but also exported the model successfully to other countries like Thailand and Indonesia.
But some 20 months after starting operations, things have not exactly gone according to script. Far from shaking up the industry, the airline itself looks shaken. AirAsia India is now flying through turbulence due to various reasons — most of them self made.
Right from the time it was set up, the airline never settled. From shifting offices from Chennai to Bengaluru (after being promised incentives) and rolling out plans to only roll them back later, AirAsia India gave the impression that it could not make up its mind on which route to take.
08/03/16 K Giriprakash/The Hindu Business Line
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But some 20 months after starting operations, things have not exactly gone according to script. Far from shaking up the industry, the airline itself looks shaken. AirAsia India is now flying through turbulence due to various reasons — most of them self made.
Right from the time it was set up, the airline never settled. From shifting offices from Chennai to Bengaluru (after being promised incentives) and rolling out plans to only roll them back later, AirAsia India gave the impression that it could not make up its mind on which route to take.
08/03/16 K Giriprakash/The Hindu Business Line
