Thursday, September 22, 2016

Air India, IndiGo indulge in battle of wits in Mumbai ad hoardings

Mumbai: IndiGo and Air India got into a small tiff over taglines earlier this week, when the national carrier put a cheeky advertisement hoarding in the low-cost carrier's own airport counter and was replied in kind.

On Sunday, Air India put up a hoarding at IndiGo's counter at the Mumbai airport with the message: "Wish you a comfortable flight. Next time, fly with AIR INDIA and feel the difference,"

Next day, IndiGo hit back with its own hoarding which said: "Yes Air India, there is a difference. Says the Government." Below the line was a small chart which said on the basis of on-time performance IndiGo was the "best" while Air India was the "worst".

The reverse was true for passenger complaints in which case IndiGo registered the lowest, while Air India had the highest. IndiGo attributed the conclusions to data from the Indian aviation regulator, the Directorate General of Civil Aviation (DGCA). DGCA data showed that among airlines with pan India operations, new carrier Vistara had the lowest number of passenger complaints. Vistara, a year-old carrier, has a fraction of IndiGo's operations which started in 2006.
22/09/16 Anirban Chowdhury/Economic Times
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