The recent ad war between IndiGo and state-owned Air India (AI) has seen the national carrier taking on the country's biggest airline by marketshare, quite aggressively.
To be sure, AI was the one which initiated the latest ad war by putting up billboards at the Mumbai airport. It said: "Wish you a comfortable flight. Next time fly with Air India and feel the difference."
IndiGo, known for its smart advertising campaigns, responded saying: "Yes, Air India, there is a difference. Says the Government." The airline was referring to DGCA data, which showed its on-time performance was best and customer complaints lowest.
When most thought the duel was over, AI hit back with an ad, which sources said, was created by a senior pilot. "How do some of our friends react when their passengers discover that we offer more leg space, hot meals and more luggage allowance?...With INDIGnation!" said its latest ad.
While industry experts welcome the new found "aggressiveness" shown by AI, they feel the airline should take the counter attack in the same spirit.
29/09/16 Tushar Srivastava/Mcclatchy/Aviation Pros
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To be sure, AI was the one which initiated the latest ad war by putting up billboards at the Mumbai airport. It said: "Wish you a comfortable flight. Next time fly with Air India and feel the difference."
IndiGo, known for its smart advertising campaigns, responded saying: "Yes, Air India, there is a difference. Says the Government." The airline was referring to DGCA data, which showed its on-time performance was best and customer complaints lowest.
When most thought the duel was over, AI hit back with an ad, which sources said, was created by a senior pilot. "How do some of our friends react when their passengers discover that we offer more leg space, hot meals and more luggage allowance?...With INDIGnation!" said its latest ad.
While industry experts welcome the new found "aggressiveness" shown by AI, they feel the airline should take the counter attack in the same spirit.
29/09/16 Tushar Srivastava/Mcclatchy/Aviation Pros
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