New Delhi: Sanjiv Kapoor, chief strategy and commercial officer, Vistara, who has been with the brand for around six months, spoke to us about the use of traditional versus new media, the 'premium economy' positioning and not wanting to 'commoditise' brand ambassador Deepika Padukone.Difficult though it may be to operate in the competitive aviation business in India today, Vistara, the full-service airline, seems to have carved out a niche for itself in a short span of 20 months. Known for its premium pricing and also as the first full-service carrier to introduce the 'premium economy' class of travel, the brand was recently in the news for its first television commercial featuring its newly appointed brand ambassador Deepika Padukone.
Last week, Vistara launched the all-new Club Vistara (CV) frequent flyer programme, claimed to be the fastest rewarding frequent flyer programme in the Indian aviation industry, and also the "most generous and least restrictive of all". On Friday, it also inaugurated daily service to Port Blair from Delhi and Kolkata.
We caught up with Sanjiv Kapoor, chief strategy and commercial officer, Vistara, at the Club Vistara launch party to know more about the brand, its core audience, communication, and about how it plans to own the 'premium economy' segment.
Kapoor, who has 19 years of experience in the airline industry, joined team Vistara in March. He strongly believes that the airline business is a service business. "Ritz-Carlton (a leading brand in luxury lodging) has a motto 'We are Ladies and Gentlemen serving Ladies and Gentlemen'. And so are we; people serving people," he says.
03/10/16 Ashee Sharma/afaqs!
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Last week, Vistara launched the all-new Club Vistara (CV) frequent flyer programme, claimed to be the fastest rewarding frequent flyer programme in the Indian aviation industry, and also the "most generous and least restrictive of all". On Friday, it also inaugurated daily service to Port Blair from Delhi and Kolkata.
We caught up with Sanjiv Kapoor, chief strategy and commercial officer, Vistara, at the Club Vistara launch party to know more about the brand, its core audience, communication, and about how it plans to own the 'premium economy' segment.
Kapoor, who has 19 years of experience in the airline industry, joined team Vistara in March. He strongly believes that the airline business is a service business. "Ritz-Carlton (a leading brand in luxury lodging) has a motto 'We are Ladies and Gentlemen serving Ladies and Gentlemen'. And so are we; people serving people," he says.
03/10/16 Ashee Sharma/afaqs!
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