Friday, June 16, 2017

AirAsia India prepares to take digital leaps in 2017

As India braces itself for a digital revolution, AirAsia India is sparing no efforts to go tech-savvy across all levels of its operations, says Amar Abrol, MD & CEO – AirAsia India.

2016 was an important year for AirAsia India as the airline team crossed the 1000 mark in December last year its overall sales and revenues hit a triple digit figure the same month, breaking all records since its inception. AirAsia India is on track with its plans for 2017, with the required capital infusion. Amar Abrol, MD & CEO – AirAsia India, says that the airline is in a consistent growth phase and rapidly expanding its business. Revealing plans to make the best use of technology in its products and services, he says, “As we progress as a digital company, we will leverage technology to the best of our ability to enhance our service. Be it self-service check-in Kiosks, roving agents or apps to make flying simpler, we will embrace them all in the upcoming years. We added two new destinations, viz. Srinagar and Bagdogra in January this year.”

The carrier launched its first digital campaign in line with its brand promise ‘Now Everyone Can Fly’. FlyWithAirAsia as a theme was depicted in a thought provoking film centred on the house-hold game of ‘Chidiya Ud’. The campaign went live on 25 January and was aired across all its social media platforms and has received more than eight million views across platforms. “We launched a digital campaign on the occasion of Republic Day that highlighted the way the idea of flying has changed for Indian families. We have had families or students to frequent flyers who make last minute travel plans.”
16/06/17 Voyeger's World