Thursday, September 07, 2017

Jet Airways to focus on direct connectivity between tier-II cities

Mumbai: In a major shift in its domestic route network strategy, Jet AirwaysBSE -1.79 % will now focus on providing direct connectivity between tier-II cities as it aims to penetrate deeper into such markets.

With a market share of a little over 18 per cent, Naresh Goyal-promoted Jet Airways group is facing an intense competition from the low cost carriers, which currently account for over 70 per cent of the total domestic traffic.

This has compelled the Mumbai-based full-service carrier to move to operating station-to-station flights from station-to-hub services till recently.

"For Jet Airways, it's not only about connecting stations to hubs but it is about connecting stations to stations as well. That is where our network penetration and footprints are happening," says Praveen Iyer, vice president, commercial, for India sales.
As part of the new strategy, Jet Airways now provides connectivity with one tier-II city directly to another and from there to metros and subsequently to the hubs, he said.
07/09/17 PTI/Economic Times