Wednesday, September 13, 2017

Vistara brings Flying Cursor on board to handle its social media duties

The full-service airline Vistara, a joint venture between Tata Sons and Singapore Airlines, has awarded its social media mandate to Flying Cursor, an independent digital agency, head quartered in Mumbai. The account was won after a multi-agency pitch.

As part of the mandate, Flying Cursor will partner with Vistara to bring the brand’s promise of Fly The New Feeling to life on digital and develop Vistara’s social strategy.

Talking about the account win, Shormistha Mukherjee, director, Flying Cursor, said, “We’re extremely proud to be working an airline that’s redefining what service and the flying experience is. We love working with people and brands that are setting new standards and boldly going where no one has been. Pretty much like us! And in Vistara, the airline and the client, we’ve found like-minded partners and we are looking forward to building digital properties and campaigns that bring alive their commitment to make India fly the new feeling.”
13/09/17 ET Barand Equity