Thursday, October 26, 2017

GHIAL collaborates with MAHB, MTPB for tourism promotion

Hyderabad: GMR Hyderabad International Airport Ltd (GHIAL), Malaysia Airports Holdings Berhad (MAHB) and Malaysia Tourism Promotion Board (MTPB) today joined hands for promotion of tourism from the "catchment area" of Rajiv Gandhi International Airport (RGIA) here to Malaysia.
The efforts are aimed at enhancing the visibility of 'Destination Malaysia' in Hyderabad and the "catchment area" of RGIA' -- Telangana, Andhra Pradesh, parts of Odisha and Karnataka.
SGK Kishore, CEO, GHIAL, Datuk Mohd Badlisham Ghazali, Managing Director, MAHB, and Dato' Sri Abdul Khani Daud, Deputy Director General (Promotion), MITBP signed a Memorandum of Agreement (MoA) in the presence of Dato' Hidayat Abdul Hamid, High Commissioner of Malaysia, at an event here.
The tri-partite MoA involves collaborative market research, strategy development, promotional campaigns and marketing efforts, according to GMR.
The trend shows that approximately 1,00,000 passengers are going to Malaysia every year through various airlines from Hyderabad and the traffic has grown by 28 per cent CAGR in the last five years, Kishore said.
There is still an untapped potential, he said.
"I think this is the first time where the government tourism board and both the airports are coming together to see how strategically we can change the entire tourism map of tourists who are going to Malaysia," Kishore said.
The promotion of tourism would help airlines operating between Hyderabad and Malaysia, he said.
26/10/17 PTI/Times of India
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