Wednesday, November 08, 2017

How Jet Airways got dragged into the IndiGo manhandling controversy

New Delhi: Jet Airways on Wednesday found itself dragged into the IndiGo controversy+ where the latter's ground staff had manhandled a passenger at the Delhi airport. A fake picture masquerading as a Jet Airways' campaign, purportedly taking a potshot at IndiGo (without naming it directly), saying "We beat our competition, not you" began doing rounds on social media since morning.
India Inc leaders and many others thought it was a 'smart, ambush marketing' ploy by Jet with many sharing the image on micro-blogging site Twitter.
As the fake campaign started going viral, Jet Airways was quick to issue a clarification by afternoon. "Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline. The creative does not reflect our philosophy and ethos and is in fact, in bad taste," the airline said.
The IndiGo drama unfolded on October 15 when 6E 487 flew into Delhi from Chennai. After alighting from the Airbus A-320, a passenger got into an argument with some ground staffers over some issue and he allegedly abused them. What sparked this argument has not been ascertained yet.
Two to three IndiGo ground staffers stopped him from boarding the bus which was taking passengers to the terminal. They then manhandled the passenger and dragged him on the tarmac for over a minute.
The manhandling incident came to light after a video was released yesterday of the tussle, filmed by an employee of IndiGo.
08/11/17 Times of India