Thursday, December 14, 2017

Tourism, Singapore airlines set blitz to spur India arrivals

The Department of Tourism   is ready to roll out the red carpet for  a significant increase in Indian arrivals into the Philippines following the signing of the Memorandum of Agreement with Singapore International Airlines.

Through the one-year collaboration, DoT and SIA will hold  joint marketing initiatives that will implement activities to promote the Philippines to the Indian market through social media, familiarization tours, and roadshows, among others.

The agreement was signed byTourism Undersecretary Benito Bengzon Jr. and SIA Senior Vice President for Sales and Marketing Campbell Wilson at the Makati Diamond Residences.

Also present during the signing were DoT Regional Directors.

“This is a milestone for the Philippines. The India market is growing at a very fast rate. In fact, we are expecting to reach 100,000 arrivals by end of 2017. This joint agreement is envisioned to sustain and further strengthen this growth in the next years,” said Bengzon.

Bengzon also disclosed that the department is not only looking at the headcount but also with the revenue it would generate.
14/12/17 Bill Casas/The Standard