Marking the completion of 3 glorious years of Vistara, a joint-venture between Tata Sons and Singapore Airlines, Mullen Lintas has conceptualized an ad campaign titled ‘Flying - it just feels new again’, featuring Vistara's brand ambassador, Deepika Padukone.
The first Vistara flight took to the sky on January 9, 2015, and the airline has achieved exponential growth within just three years. The airline has grown its operations to 22 destinations with over 700 flights a week, with a fleet of 17 Airbus A320 aircraft, flying more than 7.5 million happy customers.
In this short span of time, Vistara has won multiple accolades: The ‘Best Airline (Domestic) 2017’ by the readers of a luxury travel magazine, Travel + Leisure India & South Asia, Most Outstanding Airline – Premium Economy & Economy by Travel & Hospitality magazine, Brand of the year 2017 by World Consulting & Research Corporation and more. Despite being a relatively new player, it has managed to create a special space for itself in the Indian aviation industry.
The agency was assigned with the task of capturing the superior travel experience of flying on Vistara and also to re-interpret and deliver on the brand’s thought of “Fly the new feeling”.
01/02/18 ET Brand Equity
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The first Vistara flight took to the sky on January 9, 2015, and the airline has achieved exponential growth within just three years. The airline has grown its operations to 22 destinations with over 700 flights a week, with a fleet of 17 Airbus A320 aircraft, flying more than 7.5 million happy customers.
In this short span of time, Vistara has won multiple accolades: The ‘Best Airline (Domestic) 2017’ by the readers of a luxury travel magazine, Travel + Leisure India & South Asia, Most Outstanding Airline – Premium Economy & Economy by Travel & Hospitality magazine, Brand of the year 2017 by World Consulting & Research Corporation and more. Despite being a relatively new player, it has managed to create a special space for itself in the Indian aviation industry.
The agency was assigned with the task of capturing the superior travel experience of flying on Vistara and also to re-interpret and deliver on the brand’s thought of “Fly the new feeling”.
01/02/18 ET Brand Equity
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