Monday, May 14, 2018

Amadeus Continues To Maintain Its Leadership Position

Rakesh Bansal, CEO, Amadeus India talks about the growth and development of the company as well as share his perspectives as how technological innovations are driving the travel and tourism growth

Amadeus India, wholly owned by Bird Group, has continuously been enhancing its online product offerings for the benefit of the travel industry. It has been developing both air and non-air products and solutions as per the needs and requirements of travel agency partners. Excerpts from Interview:

You have recently completed over two decades in India. How has the journey been so far?

The journey has been very successful. A lot of initiatives have been taken since the beginning. The way it started and the way it has evolved today where anyone can use Amadeus from anywhere anytime, from your mobiles, laptops, PCs. We have been a consistent market leader although. We have worked with top players such online, TMCs, consolidators, retailers, SMEs in the market place and we have been able to grow their business and grow together.  Our market share is consistently been at 50 per cent and we are bigger than all other combined together in the market. We have consistently been growing our market share. Even at the global level, we have been continuously increasing our market share. There has been substantial growth in all fronts.

How are you better than your competitors? 

Our main USP is technology. We are technologically most advanced system. We are the only GDS which are 100 per cent on open system which means we do not use or rely on any of the legacy systems. If a travel agency wants to use our system, they do not have to invest anything. We provide bandwidth on demand. Being an open system, we can scale upto the desired level overnight to cate to the requirements of our partners.

What are the major product developments in last 2-3 years?

Innovation and customer satisfaction remain the core building blocks of our travel solutions for the travel industry. First of all, we have the Amadeus web services which is considered the most reliable, accurate and very fast response. It is an Application Programming Interface (API) that delivers individual Amadeus functionalities via SOAP/XML messages and integrates travel-related functionalities into any application. We also have Amadeus Master Pricer technology that provides the cheapest bookable fares and the most convenient itineraries, over a wide choice of airlines in less than a second.

Is Amadeus also working on ancillary services for airlines?

We are moving into ancillary services for airlines in a big way. Globally, the need from the airlines is to increase the revenue on the ancillaries. Amadeus has partnered with airlines and developed specific programmes and solutions which make the sale of ancillaries on the Amadeus system very easy and fast. For travel agencies, it is additional source of revenue and it offers more choices and greater satisfaction to customers who can buy anything on a single click. Merchandising is growing faster. For some airlines it is growing quite fast. There are some airlines which use Amadeus merchandising solutions. Even Air India, LH, BA, Air France Groups, Emirates, Etihad to name a few have ancillaries available on the Amadeus system.
14/05/18 Murari Mohan Jha/T3