Friday, May 11, 2018

WOW Air Set to Start Operations to India

The Iceland-based low-cost-carrier WOW Air is expected to announce on May 15 the beginning of its long-haul operations to Delhi, India, showing the strength of its Reykjavik hub.

Initially planned to start in 2019, the company will announce the opening of up to 15 routes to Asia, taking advantage of the geographical location of the hub. Selecting Iceland as a middle point, the flying distance can be reduced significantly, compared with continental European hubs such as Frankfurt or London.

The combination of this geographical advance with the increasing demand on U.S. to India connections, places WOW Air in a good position to operate the Delhi route, and others in southern Asia. The hub and spoke approach for the service to India will provide WOW Air the flexibility that the current carriers serving the routes don’t have.

Air India operates flights to five US cities (San Francisco, Newark, New York, Chicago and Washington), while United operates both New York to Delhi and New York to Mumbai. WOW Air, with the free stopover in Reykjavik, accomplishes three things: provides the passenger a chance to visit the beautiful Iceland, obtains additional revenue on cheap hotel bookings, and, most importantly, gains flexibility on the load factor for the second leg of the trip.
11/05/18 AirlineGeeks