Air India unveiled the revamped first class and business class in its fleet of Boeing aircraft flying to international destinations to woo high-end travelers and increase the occupancy from 60 per cent to over 80 per cent.
The revamped premium class has been named as “Maharaja Direct” and the airline is expecting to boost its revenue to Rs 6.5 crore per day from the existing Rs 4 crore it nets from these premium classes, PTI Reported.
Air India also unveiled a new food menu and amenities for passengers. In its quest to embrace a new and refreshing look, the airline also unveiled new uniforms for its airline staff.
Union Minister for Civil Aviation Suresh Prabhu and Minister of State for Civil Aviation Jayant Sinha unveiled the new look ‘Maharaja Direct’ at New Delhi’s luxury hotel, Ashoka on 22 June.
Air India, known for its Maharaja mascot, is saddled with about $7 billion of debt and its sale was expected to cement Prime Minister Narendra Modi’s credentials as a reformer willing to step away from running money-losing businesses, Reuters reported.
The government’s plans to privatise the national carrier received a severe jolt last month when no initial bids were received for the proposed strategic stake sale of the debt laden airlines by the end of the auction deadline on 31 May 31.
On Wednesday the government shelved its plan to sell a 76 percent stake in the debt-laden carrier due to lack of interest from bidders.
The airline now plans to focus on finding ways to remain competitive and win market share.
These changes, expected to be introduced over the next two months, could earn the airline an additional 10 billion rupees ($147 million) a year in revenue, Air India’s chairman and managing director Pradeep Singh Kharola told reporters.
23/06/18 APN
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The revamped premium class has been named as “Maharaja Direct” and the airline is expecting to boost its revenue to Rs 6.5 crore per day from the existing Rs 4 crore it nets from these premium classes, PTI Reported.
Air India also unveiled a new food menu and amenities for passengers. In its quest to embrace a new and refreshing look, the airline also unveiled new uniforms for its airline staff.
Union Minister for Civil Aviation Suresh Prabhu and Minister of State for Civil Aviation Jayant Sinha unveiled the new look ‘Maharaja Direct’ at New Delhi’s luxury hotel, Ashoka on 22 June.
Air India, known for its Maharaja mascot, is saddled with about $7 billion of debt and its sale was expected to cement Prime Minister Narendra Modi’s credentials as a reformer willing to step away from running money-losing businesses, Reuters reported.
The government’s plans to privatise the national carrier received a severe jolt last month when no initial bids were received for the proposed strategic stake sale of the debt laden airlines by the end of the auction deadline on 31 May 31.
On Wednesday the government shelved its plan to sell a 76 percent stake in the debt-laden carrier due to lack of interest from bidders.
The airline now plans to focus on finding ways to remain competitive and win market share.
These changes, expected to be introduced over the next two months, could earn the airline an additional 10 billion rupees ($147 million) a year in revenue, Air India’s chairman and managing director Pradeep Singh Kharola told reporters.
23/06/18 APN
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