Monday, August 13, 2018

6E IndiGo: the silent aggressor in the skies

6E – the call sign is now a folklore in the Indian aviation sector. From acquiring its first aircraft
in July 2006, a month before it flew for the first time, no-frills carrier IndiGo has now grown in
to an airline with 175 aircraft – at least an aircraft a month, a feat no Indian airline can boast
of.
The airline has been consistently clocking 40% market share for months now. In June, its
market share was 41.3%. In between, a flamboyant airline crash landed and another almost
went off skies while some just stopped flying even as more and more Indians were flying.
With the temperament of a Test cricketer, the airline slowly captured the market, but showed
classic aggression when the opportunity was placed before it. The airline slowly captured the
market, taking one step at a time, but not slowly.
Like any successful enterprise, IndiGo was born when its low-profile promoters Rahul Bhatia
and US-based Rakesh Gangwal, both engineers, got together to launch the airline in 2005.
The Bhatia family’s travel business had run into rough weather when the younger Bhatia was
abroad. He returned to India and had entered into airport transport management. Bhatia and
his father were keen to enter the airline business for long, and roped in Gangwal, a former
US Airways CEO who was not very keen initially. Bhatia was very sure about the aviation
potential in India and Gangwal’s experience in the aviation sector came in handy. History was
in the making, and the Indian aviation sector was on the threshold of a change.
12/08/18 Shemin Joy/Deccan Herald

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