Monday, August 27, 2018

Solution for Jet is in understanding its past

Jet Airways began as an Air Taxi Operator in 1994. Later when the government chose to protect the
two national carriers Indian Airlines and Air India, the airline found its solace with the NDA
government and the then Civil Aviation Minister Pramod Mahajan and that paid o.
The casualties during this time were NEPC, ModiLuft and Damania Airlines. Two well managed full service carriers were forced to shut shop leading to a total market job loss of 3,000 employees,
including pilots and engineers, in 1997.
With funds from International Financial Corporation-World Bank, Jet Airways with a new Boeing
737NG fleet in 1998 became India’s largest private airline by market share while it geared itself to
deal with the challenge that came from Kingfisher Airlines, IndiGo, GoAir and SpiceJet. And thus,
began the airline’s tryst with sustainability and survivability.
26/08/18 Mark D Martin/Deccan Herald