Thursday, September 06, 2018

Airlines in India have started differentiating their products

Once upon a time, all Indian airlines, including Jet Airways and Indian Airlines were full-service. And then, Air Deccan of the yesteryears came and took away everything apart from the plane and a promise to bring you from A to B. They never assigned you seats, the boarding pass was a piece of paper and service was not a concept they had heard of.

From the early 2000s to now, airlines have worked towards creating differentiated product offerings, which hopefully will help in building connectivity across the country and bring even more people to use airlines as their preferred mode of travel.

India’s largest carrier, IndiGo, has chosen to be a super network of sorts across the country. They are not low-cost carriers as they are referred to be, but they’ve built their business model around connecting cities around with each other, and offering multiple frequencies when they do that, to ensure the customer has a choice of flights through the day.

You pay for a seat on the plane, can buy your food on board, and are usually guaranteed a clean aircraft and on-time performance. No frequent flyer programme exists for this airline, but they do add meals and flexible change fees for corporate customers.
06/09/18 Ajay Awtaney/CNBC TV18
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